Scroll through any of your social feeds and you’ll probably encounter a few #ads and sponsored content featuring influencers toting products like vitamin powders or teeth-whitening strips. How much are they making for these posts? Probably more than you think.
According to journalist Stephanie McNeal, who wrote a book on influencing titled “Swipe Up for More!” the influencing industry generated approximately $21 billion in 2023. On an individual level, McNeal estimates that influencers with a couple thousand followers are making at least $10,000 per post.
