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On Conscious Consumption 2021

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In the December/January ssue of Courier, Dr. Madhavi Venkatesan adresses one of the Big Questions of 2021: Will an unstable economy reverse the clean living trend?

Once you’re aware of the negative impact of the current market model, there is no choice; you can’t go back to old patterns. Conscious consumption is here to stay, and will be a brand premium led by an aware consumer base.

Madhavi Venkatesan

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