The National News Desk, November 2025
WASHINGTON (TNND) — New York City Mayor-elect Zohran Mamdani and President Donald Trump have more in common than just winning elections using non-traditional media markets. Like Trump before him, Mamdani also plans to comb through age-old statutes in pursuit of achieving many of his policy goals.
When Trump won last year, he largely ignored interviews with traditional media outlets and focused largely on lengthy sit-downs with podcasters. Top White House advisor Jason Miller told Politico earlier this year going that route was a deliberate strategy aimed at reaching new voters.
Mamdani copied that move and embraced the world of podcasters and media influencers, even hosting a conference exclusively for content creators that his campaign argued was focused on reaching less engaged audiences, NBC News reported earlier this year.
Mamdani produced several slick and humorous videos during his mayoral campaign that relentlessly laid out his affordability message. It was his use of these types of new media and his authenticity that gave him an advantage, according to Costas Panagopoulos, a political science professor at Northeastern University.
