“GivingTuesday builds on the established “seasonal mindset” to prompt donations.”
GivingTuesday is an international day of giving centered around donating time or money to nonprofit organizations. Rebecca Riccio, human services professor and founding director of the Social Impact Lab at Northeastern University, finds that while GivingTuesday donations are useful for nonprofits, the need for donations is typically year-round.
“There is so much need that we don’t address through government programs, that we don’t address through revenue-generating or business models, that we simply have to have charity and philanthropy filling in these gaps.” Riccio says.
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