Skip to content
Apply
Stories

New book sheds light on nearly 70 years of presidential campaign strategy

People in this story

It’s no secret that politics is a game — one played with winners and losers. And in America, like it or not, the winner takes all. The name of the game? It’s all about getting 270 electoral votes. A new book from a Northeastern University political scientist provides a sweeping account of how the major party campaigns over the last seven decades have managed to strategically “deploy their precious resources” to put together a winning coalition toward that magic number. 

“Battleground: Electoral College Strategies, Execution, and Impact in the Modern Era,” is more than 20 years in the making, says Costas Panagopoulos, distinguished professor of political science at Northeastern University and co-author of the book published by Oxford University Press. “Step one was collecting this data and putting it together, which was no small task,” Panagopoulos tells Northeastern Global News. “Equally challenging was organizing the data in a way that allowed us to measure what we were studying consistently over time.” 

Read more on Northeastern Global News.

More Stories

01/06/26 - BOSTON, MA. - Ted Landsmark, Northeastern Distinguished Professor of Public Policy and Urban Affairs and Director of the Kitty and Michael Dukakis Center, poses for photos next to the “Watson and the Shark” painting by John Singleton Copley in the Museum of Fine Arts on Jan. 6, 2026. Photo by Matthew Modoono/Northeastern University

Ted Landsmark: portrait of a leader

01.14.2026
KYIV, UKRAINE - MAY 29: View of the Motherland Monument, at the foot of which stands the World War II Museum on May 29, 2025 in Kyiv, Kyiv Oblast, Ukraine. (Photo by Andriy Zhyhaylo/Oboz.ua/Global Images Ukraine via Getty Images)

As peace talks loom, status of Russian language emerges as a key battleground in the Ukraine war

01.14.2026
01/15/26 - BOSTON, MA. - Northeastern students, faculty and staff filled the East Village 17th floor event space for the annual A Tribute to the Dream event to commemorate Dr. Martin Luther King Jr. on Jan. 15, 2026. The event featured President Joseph E. Aoun, Ted Landsmark, Distinguished Professor of Public Policy and Urban Affairs at Northeastern's College of Social Sciences and Humanities, Zolan Kanno-Youngs, '15, White House correspondent at The New York Times, and musical performances. Photo by Matthew Modoono/Northeastern University

Landsmark urges continued vigilance to honor the legacy of MLK

01.16.26
Northeastern Global News