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CSSH Alum Founds Brand Agency Inspired by Campaign Co-op
As with most big ideas, Northeastern alumnus Ben Adams SSH’15 started with a question: “What are the most challenging aspects of working on a campaign team,” he wondered, “and how could I fix them?”
At the time, in 2012, Adams was working on co-op on presidential candidate Mitt Romney’s campaign team, and from that experience sprouted the idea for Advoc8—a brand experience and advertising agency he co-founded about a year ago.
In their first nine months since founding, the team at Advoc8 has produced major events for CNN and other major brands at events like South by Southwest and the White House Correspondents’ Dinner, made over 150 advertising spots for major companies and campaigns, and has created more than half a million products for brands.