AP News, August 2025
Online creators from dozens of countries, led by MrBeast and popular science YouTuber Mark Rober, are launching a $40 million fundraiser to build water quality projects around the world. The monthlong crowdfunding campaign, touted as the biggest YouTube collaboration and called #TeamWater, promises to rally their combined 2 billion subscribers around combating unsafe water sources. Funds will primarily benefit WaterAid, an international nonprofit that builds community-tailored infrastructure ranging from solar-powered wells to rainwater harvesting systems.
More than 2 billion people lacked access to safely managed drinking water as of 2022, according to the United Nations. Organizers want to put a dent in that figure by providing sustainable access for 2 million people — and instilling new generations with a lifelong commitment to advocacy. Joining #TeamWater are smaller creators and some of the biggest names online such as streaming giant Kai Cenat, trendy YouTubers the Stokes Twins and sports entertainers Dude Perfect. Whether they are filming serious explainers or silly water-themed challenges, creators are encouraged to produce content that is authentic to their brand.
