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Applying an Algorithm to Persuasion

Assistant Professor Nick Beauchamp’s algorithm aimed at helping one become a master of persuasion in the political arena or in advertising was highlighted in the November 3rd publication of news@Northeastern. The algorithm, which picks key words and phrases within a string of text, has a multitude of practical uses in a time when all that people want is the quickest and most detailed information possible. The algorithm was also discussed a few weeks prior to the news@Northeastern publication in an article from NPR. To read the full news@Northeastern article, please click here. To read the NPR article discussing Professor Beauchamp’s algorithm, please click here.

Published On: November 6, 2015 | Tags: ,,,,
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