Skip to content
Stories

Rachel Rodgers on the Victoria’s Secret Rebranding & Backlash

People in this story

Rachel Rodgers, Professor of Applied Psychology and WGSS executive committee member, spoke to Northeastern News about the recent rebranding at Victoria’s Secret and why the company is facing backlash.

“The change they’re making is what people have been calling ‘empowerment advertising.’ There’s been this shift from advertising through a deficit lens, where you’re trying to persuade somebody that buying your product is going to fix their life and make them look the way your model does, towards a focus on values,” Rodgers says.

Read the full story here.

More Stories

A ‘forgotten pioneer’: Northeastern graduate Zandra Flemister, the first Black woman to serve in the US Secret Service

03.02.2023

Award-winning Digital Transgender Archive makes often hidden yet sprawling trans history accessible

03.02.2023

Angela Davis Addresses Large Crowd at Mills College at Northeastern

03.09.23
All Stories