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Rachel Rodgers on the Victoria’s Secret Rebranding & Backlash

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Rachel Rodgers, Professor of Applied Psychology and WGSS executive committee member, spoke to Northeastern News about the recent rebranding at Victoria’s Secret and why the company is facing backlash.

“The change they’re making is what people have been calling ‘empowerment advertising.’ There’s been this shift from advertising through a deficit lens, where you’re trying to persuade somebody that buying your product is going to fix their life and make them look the way your model does, towards a focus on values,” Rodgers says.

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