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Rachel Rodgers weighs in on new Adidas ad campaign

02/15/22 - BOSTON, MA. - Adidas sports bra ad on Feb. 15, 2022. Photo by Matthew Modoono/Northeastern University

Associate professor of applied psychology and WGSS executive committee member, Rachel Rodgers is featured in a new News @ Northeastern article on a new Adidas ad campaign for their new line of sports bras. In an attempt at body positivity, the ad features seemingly unedited images of topless women. Rachel Rodgers says that while the ad “earns points for its unabashed representation of (…) women’s bodies—[it] nonetheless uses those bodies to sell merchandise”

Read the full News @ Northeastern article here. 

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