Skip to content
Stories

Rachel Rodgers weighs in on new Adidas ad campaign

02/15/22 - BOSTON, MA. - Adidas sports bra ad on Feb. 15, 2022. Photo by Matthew Modoono/Northeastern University

Associate professor of applied psychology and WGSS executive committee member, Rachel Rodgers is featured in a new News @ Northeastern article on a new Adidas ad campaign for their new line of sports bras. In an attempt at body positivity, the ad features seemingly unedited images of topless women. Rachel Rodgers says that while the ad “earns points for its unabashed representation of (…) women’s bodies—[it] nonetheless uses those bodies to sell merchandise”

Read the full News @ Northeastern article here. 

More Stories

Why ‘The Great Gatsby’ still resonates a century after publication

04.17.2025

New report reveals how the health care system is failing trafficking victims – and what it can do to improve

04.17.2025

Northeastern Students and Faculty Recognized for Scholarship, Research, Leadership, and Innovation at 15h Academic Honors Convocation 

04.22.25
News