The idea is deceptively simple—offset 100 percent of your car’s carbon emissions by volunteering to pay an extra 10 cents a gallon at the pump.
It may sound like a pipe dream, but Klye Kornack believes that in an era of government inaction, there’s a hunger for this type of DIY social responsibility.
“With 40 million people fueling up at the pump each day, we envision gas stations as hubs of environmental advocacy,” said Kornack, who graduated from Northeastern in 2013 with a degree in environmental studies and philosophy.
