Mary Steffel

Mary Steffel studies consumer judgment and decision-making. Her research examines when consumers call upon others to help them make decisions, how consumers navigate making decisions for others, and how businesses and governments can support consumers in making better decisions. She has published in leading journals in marketing, management, and psychology, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, and Organizational Behavior and Human Decision Processes.

Mary teaches undergraduate and MBA courses in consumer behavior, marketing management, marketing and society, and business and social impact. She leads the Choice And Thought (CAT) Lab. She received the D’Amore-McKim School of Business Teaching Excellence Award and was named one of Poets and Quants’ top 40 undergraduate professors.

Mary has served on the White House Social and Behavioral Sciences Team and the Office of Evaluation Sciences at the General Services Administration, where she has worked to bridge the gap between theory and practice and demonstrate how an understanding of consumer insights can be applied to solve society’s most pressing challenges.

Mary has spoken at TEDxNortheasternU and written for media outlets like the Los Angeles Times, Harvard Business Review, Quartz, and The Conversation. Her work has been featured in media outlets such as The New York Times, The Washington Post, USA Today, NBC News, The Today Show, TIME Magazine, Scientific American, New York Magazine, The Guardian, The Huffington Post, Bloomberg View, Fast Company, Psychology Today, and National Public Radio.