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Yakov Bart

Associate Professor, Marketing; Joseph G. Riesman Research Professor

Yakov Bart is Associate Professor of Marketing and Joseph G. Riesman Research Professor at D’Amore-McKim School of Business at Northeastern University. He is the Founding Co-Director of the Digital, Analytics, Technology and Automation (DATA) Initiative and Faculty Affiliate at interdisciplinary Global Resilience Institute and SHARE Research Team at Northeastern University. Yakov holds a PhD and an M.S. in Business Administration from the University of California at Berkeley, an S.M. in Operations Research from MIT, and a Diploma in Mathematics from Moscow State University. Prior to joining Northeastern University, he was a marketing professor at INSEAD and visiting faculty at the Wharton School at the University of Pennsylvania.

Yakov has done research, teaching, and consulting throughout North America, Europe, and Asia. His research examining marketing implications of new digital technologies and business models has been funded with multiple research awards and grants, presented at numerous academic conferences across the globe, and published in leading marketing and management journals, including Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, and Harvard Business Review. Yakov won awards for the Best Paper published in Decision Analysis in 2014 and in Journal of Interactive Marketing in 2016.

  • Education

    2009 Ph.D. in Business Administration (Marketing) University of California at Berkeley
    2003 M.S. in Business Administration University of California at Berkeley
    2002 S.M. in Operations Research Massachusetts Institute of Technology

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