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How did Trump win the election? New interactive tool takes deep dive into voter demographics

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Donald Trump will be the 47th president of the United States — the Associated Press called the race before 6 a.m. Wednesday — and experts are already trying to figure out where the election was won or lost. A new interactive tool developed by Northeastern University Distinguished Professor David Lazer offers help, showcasing demographic shifts among the electorate from 2020 to 2024. “It’s allowing the user to summarize the vote breakdown for people within very specific sub demographics,” Lazer says. 

Trump secured victories in the key swing states of North Carolina, Georgia, Wisconsin and Pennsylvania. He also won the national popular vote. The new tool allows the user to select for gender, race, income, education, age, community type (urban, rural or suburban), and voting preference in 2020 and 2024. “Because our survey was quite large, we have some subcategories which are small percentages of the population, but are still big enough to make comparisons,” Lazer says. “You can really zoom in on some very specific categories.”

Read more on Northeastern Global News.

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