Taylor Swift uses it to identify stalkers. Retail stores are using it to provide a no-checkout, cashierless experience. Even churches are getting in on it to keep track of their congregants.
Increasingly, facial recognition software—technology that readily identifies people based on their faces—has found its way into the most intimate corners of our lives.
The benefits, we’re told, are myriad. Law enforcement agencies, airports, and business owners have been quick to adopt the tool in the name of safety and security. And, retailers and social media platforms tout convenience as a big reason for why they have jumped on the facial recognition bandwagon.