Business Insider, July 2024
In the days after President Joe Biden dropped out of the race and his running mate Kamala Harris ascended to the top of the Democratic ticket, the vice president immediately began running a notably different campaign, generating a level of energy that was sorely missing among her base. She received the blessing of business leaders and pop stars alike, put up record fundraising numbers through grassroots donors, and has shifted the tides of national polls that were slumping under Biden.
The people running her campaign haven’t changed, but the method and style have — and in ways that a Biden campaign couldn’t execute due to the president’s political baggage, campaign experts told Business Insider. “You just started to see, not just in public, but in private, a ruthlessly efficient campaign operation take over and really change on the message, on the candidate, and everything,” Evan Siegfried, a Republican strategist, said.
