CBS Minnesota, October 2022
MINNEAPOLIS — As Election Day draws closer, candidates are looking to secure every vote possible. One strategy involves help from big voices. Do political endorsements matter? Good Question. WCCO’s Jeff Wagner learned what it takes for one to actually impact elections.
As voters hit the polls, it’s safe to say many often knew which names they would bubble in months before the election. But campaign strategists know a few words said aloud or even typed in a Tweet might sway voters.
“Generally speaking, voters look for information shortcuts in order to make political decisions at times and endorsements can provide some of those cues,” said Costas Panagopoulos.