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Taylor Swift 101: From poetry to business, college classes offer insights on “Swiftology”

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USA Today, January 2024

Take a look at collegiate classes across the United States and you’ll find that Miss Americana, Taylor Swift, was voted most likely to educate you. Many colleges — from state universities to the Ivy Leagues — are using the ubiquitous pop star’s appeal and talent to teach their lessons. Thousands of students have maxed out classroom capacity, filling online and physical halls to the brim. As one instructor, Catherine Fairfield, at Northeastern University in Boston put it, “I think students are intellectually thirsty.”

While every course has the same topic, instructors around the country are using Swift to teach subjects including business, economics, hospitality, tourism, public relations, journalism, poetry, literature, English, copyright and trademark law, gender studies and psychology.

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