If you need any more evidence of Taylor Swift’s influence over the broader culture, look no further than two headlines from this week. Here’s one: “Taylor Swift effect: Travis Kelce jersey sales spike nearly 400%”.
Swift attended the Kansas City Chiefs game on Sunday, whereafter she and Chiefs tight end Travis Kelce, who are rumored to be dating, enjoyed a night out together. The outing reportedly resulted in the following, according to Front Office Sports:
- 400% spike in Travis Kelce jersey sales
- Kelce’s podcast ranks #1 overall on Apple
- Kelce adds 383K Instagram followers
- 24.3M viewers, making it most-watched game this week
- 63% jump in female viewers age 18-49
- 3x increase in ‘Chiefs’ searches on web
- 3x increase in Chiefs sales on Stubhub
- Chiefs sold more tickets in a single day since start of season
