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Taylor Swift’s boost to voter registration (and to Travis Kelce)—are there any limits to her celebrity?

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Taylor Swift reacts during the first half of a game between the Chicago Bears and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri.

If you need any more evidence of Taylor Swift’s influence over the broader culture, look no further than two headlines from this week. Here’s one: “Taylor Swift effect: Travis Kelce jersey sales spike nearly 400%”.

Swift attended the Kansas City Chiefs game on Sunday, whereafter she and Chiefs tight end Travis Kelce, who are rumored to be dating, enjoyed a night out together. The outing reportedly resulted in the following, according to Front Office Sports:

  • 400% spike in Travis Kelce jersey sales
  • Kelce’s podcast ranks #1 overall on Apple
  • Kelce adds 383K Instagram followers
  • 24.3M viewers, making it most-watched game this week
  • 63% jump in female viewers age 18-49
  • 3x increase in ‘Chiefs’ searches on web
  • 3x increase in Chiefs sales on Stubhub
  • Chiefs sold more tickets in a single day since start of season

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