Skip to content

Taylor Swift’s boost to voter registration (and to Travis Kelce)—are there any limits to her celebrity?

People in this story

Taylor Swift reacts during the first half of a game between the Chicago Bears and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri.

If you need any more evidence of Taylor Swift’s influence over the broader culture, look no further than two headlines from this week. Here’s one: “Taylor Swift effect: Travis Kelce jersey sales spike nearly 400%”.

Swift attended the Kansas City Chiefs game on Sunday, whereafter she and Chiefs tight end Travis Kelce, who are rumored to be dating, enjoyed a night out together. The outing reportedly resulted in the following, according to Front Office Sports:

  • 400% spike in Travis Kelce jersey sales
  • Kelce’s podcast ranks #1 overall on Apple
  • Kelce adds 383K Instagram followers
  • 24.3M viewers, making it most-watched game this week
  • 63% jump in female viewers age 18-49
  • 3x increase in ‘Chiefs’ searches on web
  • 3x increase in Chiefs sales on Stubhub
  • Chiefs sold more tickets in a single day since start of season

Continue reading at Northeastern Global News.

More Stories

image of woman getting mammogram screening with nurse on the side of her

With cancer cases rising in young people, could earlier screenings help save lives?

image of three bandaids that have consumer reports raise awareness about harmful chemicals in personal care products and incentivize policymakers to come up with regulations.

Report says Band-Aids contain PFAS, the “forever chemicals.” Many small exposures can add up to a big exposure, environmental expert warns

image of barbed wire fence outside prison with sunny sky with two clouds above

Almost half of U.S. prisons are likely contaminated by dangerous “forever chemicals,” new research shows

All Stories