News Nation, February 2026
The decision by the NFL to use Puerto Rican performer Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, is reflective of the league’s business strategy, according to an article by Front Office Sports. The online publication says the NFL has placed an emphasis on catering to all demographics while also reaching a global audience. Bad Bunny was the highest-rated artist on Spotify’s 2025 global list. His album, DeBÍ TiRAR MáS FOToS was atop the albums list.
“You may have people watching the Super Bowl in all of Latin America who usually wouldn’t watch it, as a business decision, this is absolutely brilliant,” Amílcar Barreto told Front Office Sports. Barreto is a Northeastern University professor of cultures, societies, and global studies.
