Skip to content
GIVING DAY is APRIL 11. But you can make a gift now to support CSSH students and programs!

Popular search

When Lene Adolfsen started looking for her first co-​​op job, she knew that she wanted to work inter­na­tion­ally and focus on writing. But exactly where and how this plan would come to fruition remained a mys­tery. At one point, she con­sid­ered pur­suing a posi­tion in pub­lishing, but ulti­mately sur­prised her­self when she accepted a co-​​op posi­tion at a Bristol, United Kingdom-​​based mar­keting and search-​​engine-​​optimization com­pany, Strategy Internet Mar­keting.

“It was unex­pected,” said Adolfsen, a third-​​year Eng­lish major with a minor in lin­guis­tics. “I thought it would be inter­esting, I never thought of going in this direc­tion with an Eng­lish degree.”

The Norway native had no problem adjusting to life back in Europe, and noted that her expe­ri­ences in the U.S. have given her a leg up in her new role. As the only Amer­ican stu­dent in her office, she was the go-​​to employee for tap­ping into that par­tic­ular per­spec­tive. “A lot of our posts go onto Amer­ican blogs,” said Adolfsen, “so they’ll ask me if some­thing looks and reads ‘Americanized.’”

Adolfsen spent most of her time at Strategy writing blog posts that help ele­vate client web­sites on the Google search totem pole. After being assigned a key­word— “garden benches,” say, or “French lingerie”—she would then con­struct an inter­esting post for online pub­li­ca­tion. On some occa­sions, she’ll get the oppor­tu­nity to write edi­to­rial posts that give her the freedom to express her cre­ative side even further.

Adolfsen is the first stu­dent from North­eastern to hold a co-​​op posi­tion at Strategy Internet Mar­keting, and has paved the way for future Eng­lish majors looking for a unique oppor­tu­nity in their field. Writing blog posts and edi­to­rials from a for­eign country, she explained, is a modern way of applying a classic human­i­ties degree, and is sophis­ti­cated yet rel­e­vant enough to appeal to a new wave of emerging writers.

“It’s an inter­esting job and I love how chal­lenging it’s been,” Adolfsen said. “I’m learning to write in a way that is so com­pletely dif­ferent from aca­d­emic writing.”

But this alter­na­tive approach to writing isn’t the only skill she has picked up during her expe­ri­ence in Eng­land. She’s also gained a greater under­standing of search-​​engine opti­miza­tion, saying, “To have this expe­ri­ence under my belt and an under­standing of how SEO and Google Ana­lytics work is really helpful because every­thing is going online now.”

– by Jordana Torres

More Stories

Photo of the Capitol Building at night

High stakes for politics, SCOTUS in 2018

Photo of the crashed truck that was used in the October 31st attack in Manhattan.

Weaponizing Language: How the meaning of “allahu akbar” has been distorted

Northeastern logo

Why I love studying Spanish