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Gretchen Whitmer Would Like You to Meet ‘Governor Barbie’

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“It’s part of a social media stunt by the pink-loving politician. But does it represent a shift for women in politics?”

With the widespread popularity of the Barbie movie, many people have found an opportunity to use the Barbie persona and aesthetic for marketing, but for many, it goes much deeper. This New York Times article talks about Gretchen Whitmer’s ‘Governor Barbie’ social media campaign, the changing perception of Barbie as a figure, and the roles of women in politics. WGSS Executive Committee member and Northeastern University professor of Journalism Meg Heckman gives her insight on the phenomenon.

Read the full article from the New York Times here!

Photo Credit: Julia Pickett/Michigan Governors Office

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