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Why older women are in the spotlight like never before

“Seventy-seven-year-old Dolly Parton headlined an NFL halftime show on Thanksgiving. Cher, also 77, performed a song off her new Christmas album at the Macy’s Thanksgiving Day Parade. In ABC’s television show “The Golden Bachelor,” 22 women — all over the age of 60 — competed for the heart of Gerry Turner. Stars once faded from the background when they left their younger days, but now women are maintaining their entertainment careers as they age.”

While Hollywood continues to prefer young stars, the easy access to media through streaming platforms creates a constant demand for new content, including content featuring stars with an already established fan-base. For women in music, too, an established fanbase creates a demand for content. Luckily for musicians, they have more control over their careers, making it even easier for them to maintain their relevance in the world of pop culture.

This article from the Northeastern Global News talks about this trend of older women reclaiming the spotlight: what this means, why it’s happening, and the effect it may have on peoples’ perceptions of older women.

To read the full article, click here!

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