A growing number of employers are beefing up workers’ child care benefits — driven by a labor market that gives workers more power and the inordinate difficulty of caregiving.
The big picture: 56% of American companies say they’re prioritizing care benefits in 2024, according to a new Care.com survey of C-suite and HR leaders.
- Child care outranked mental health support, health and fitness discounts, commuter benefits and a range of other perks — and it was the No. 1 priority after basic benefits like health insurance and paid time off.
- 50% of company leaders said they’re prioritizing senior care benefits, and 25% said the same for pet care.
Why it matters: The hit to the U.S. economy from insufficient care is staggering.
