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The Life Cycle of a pair of jeans by Dr. Madhavi Venkatesan

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Dr. Madhavi Venkatesan, in collaboration with TED-Ed, produced a short animated video on the life cycle of jeans highlighting the adverse impact of fashion consumption

“The first pairs of jeans were designed for durability; denim was constructed as a sturdy weave worn by sailors and miners. But over the course of the 20th century, as the demand for jeans has gone up, their durability has gone down. Today, most pairs last no longer than a year. And each new pair you buy has a much higher cost than you might think. Madhavi Venkatesan traces the life cycle of jeans.”


A TED Ed production
Written by Madhavi Venkatesan, Directed by Sofia Pashaei, narrated by Pen-Pen Chen,
music by Salil Bhayani, cAMP Studio

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